CORRY'S IRONMONGERY LTD

Corry’s large warehouse holds a wide selection of pre-packed hardware, field & shed, electrical, fixings & fasteners, cabinet furniture and general hardware supplies.

The showroom is a contemporary fresh space to showcase core ranges to the trade, including Phoenix, its main brand. “The Phoenix brand is a trusted and well recognised brand in prepacked hardware and electrical, and our customers have confidence in stocking it as has been proven over time.”

New products are also displayed here. This autumn Corry’s are launching a new brand of cable reels and extensions.

Corry’s products are paired with a committed and knowledgeable all-round service. “Service is very important to our company. We have sales representatives calling to all our customers on a regular call cycle followed up by a full merchandising service. Our customers are very busy, so we take the hassle factor out of it across our large core range. We strive to be a company that is easy to do business with.”

For retailers, the One Stop Shop concept is invaluable. “From advice on what to order, planograms, display stands, in-store merchandising and POS materials, to order taking, stock profiling and merchandising, we try to relieve the buyer of as much stress as possible.”

Corry’s went even further by working with a marketing company to improve the packaging; introducing colour coordination to make it easier for the end user to locate products on the stand at the retailer. “From the retail point of view, it was more aesthetically pleasing and easier to scan through.”

Eugene has been impressed by the difference packaging innovation makes to sales: “The products themselves may not change, but packaging and presentation is constantly evolving as the consumer becomes more sophisticated and has more choice. Getting the presentation and packaging right can have a hugely positive impact on sales volumes.”